Having a hit on you isn’t that bad at least that is what a Berlin University student is pointing out. The ring keeps track of the number of times the wearer’s name has been “googled” and displays it as a number. The ring is updated whenever the ring is placed on its dock at night. What I enjoy about this idea is that it doesn’t use the every-so-popular blood diamond or the exploitative practices used on African mine works. The numerical value, the student states, is the equivalent of a carat found on a diamond. The number of times you are “googled” is the new statues symbol. Not to mention that the ring is a bit fashionable.

-Xavier Duran