I found what I would considered to be the next step in the advancements of every form of visual technology. Most specifically in the video game and advertising industry. I recommend going to the Total Immersion web site to see more of the other videos. This stuff is so cool.

Total Immersion solutions merge the virtual and real worlds together. Shown below are what is typically required – a video camera, a display, and a standard PC hosting Total Immersion’s software. The target can be collateral, trading card, product, or virtually anything distinctly recognizable. Once the target is recognized by the camera the product comes to life with Augmented Reality.