Stefan Sagmeister and Ralph Ammer transformed into a dynamic duo of technology and typography when they teamed up to create the interactive installation featuring the phrase “Being not truthful works against me” woven into spiderwebs, projected onto a screen. The phrase originates from Sagmeister’s book “Things I Have Learned in My Life So Far,” and is one of his only digitally interactive designs. As the viewer approaches the screen, the web catches, moves, and erases as a camera detects and responds to each movement. If the viewer stands still long enough, the entire phrase will be completed, but it is usually more fun to swipe away the web before it has reached its completion. Sagmeister typically works with interactive typography created out of environments and situations, but his foray into the digital response medium creates an interesting and highly amusing form of installation art.
Also, it’s currently in the Modern Wing at the Art Institute. Hooray!