Overall I thought the reading was very interesting and thought-provoking. I think the new idea of augmented space is really interesting, yet hard to follow on how exactly it works. The media advertising we see in places such as Time Square is really cool, and I never knew that it came from this idea of augmented space. The Prada store that was built with electronic displays in its architecture is very fascinating to me, because it’s this new, contemporary way to promote and advertise, which leaves a new, exciting effect on people. Furthermore, the experimentation of multimedia design in places such as concerts and clubs is very amusing to me, because I think it is so cool how a surreal environment like that is created. I think it will be intriguing to see how our culture continues to change with technology such as this.