Response to “The Poetics of Augmented Space”

After reading the assignment, it let me understand the artist’s relationship to an augmented space. With increasing technological achievements as a society, the extent of accomplishing a work of art associated with technology will have no boundaries. The part within the text that got me interested was with brandscaping. With architecture becoming concentrated to commercial structures, the emphasis in creating an augmented space for commercial use was something I never thought would be beneficial. However, the public will likely view the use of incorporating augmented space at these locations. With better appreciation as a public to these augmented space, the desensitization will be able to benefit the artists to explore new boundaries.

One artist I came across after reading this assignment was a Japanese designer Tokujin Yoshioka. He concentrates in designing commercial augmented space. The work I found online uses the display space to create movement with the merchandise. The use of a screen to create a human presence, to a space with out any human interactions creates the augmented space its own unique spell towards the consumer.