This is a concept done by a group that have dubbed themselves “The Fashion Victims.”
Basically, what they are trying to achieve is a greater level of awareness towards the radiation that apparently follows mobile phone users. By embedding particles that can detect mobile radiation and measure it in a visible and artistic fashion, The Fashion Victims use apparel as their artistic medium. What they have done is created a way for the “invisible world to become visible.” As shown here, detectors are embedded into the purse which cause the reddish hue to bleed in excess depending on the levels of radiation in ones environment. I find this exceedingly interesting, as I am probably the last person on earth without a cellular phone, and I do not have the intentions of getting one any time soon.
(quote from same link)