Building facades are, at least to me, a dead medium. So by just braking down a standard facade and making it move and rotate, you dramatically change the presence of the building in its environment. You can create an interesting and possibly inspiring art form from an otherwise meager and dull architectural design. This gives a chance, hopefully, for architects and designers to explore the idea of “live” facades that could be actually purpose driven and not just trivial in nature.

-Justin Shoudis